I was invited to a screening of the new NeverNot by Nike Snowboarding last week. The 2-part movie features a diverse cast of the world’s most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada’s powder highway to the streets of Moscow and the American Midwest, Never Not presents a mind-bending blend of backcountry and urban action. Whether your favorites are veteran powder pros like Nicolas Müller and Gigi Rüf or young and hungry riders on the rise like Jed Anderson, Jess Kimura, and Halldór Helgason, Never Not is a movie that will inspire you to get up and go riding.
The website for the movie is really well executed. Killer design and you can view snippets from the movie there too. Check it out here.
Shout to Phil Young @ Prime&Fire for the invite.